The visit of Pope Leo XIV to Madrid generated significant interest among citizens, who followed the various events through the special coverage by Radio Televisión Madrid. The regional broadcaster dedicated over 19 hours of programming, attracting a total of 1,121,000 unique viewers and establishing itself as one of the main references for following the event.

Throughout the three days of coverage, the broadcast content achieved an average screen share of 11.7%. The peak audience moment occurred during the arrival of Leo XIV in Madrid on Saturday, capturing 19.3% of the share, which highlights the strong public interest in witnessing the papal reception in the city.

The mass celebrated in Plaza de Cibeles also attracted a significant audience, with 18.8% of viewers. Meanwhile, the Pontiff's address to the Congress of Deputies recorded a more moderate share of 10.1%, though still relevant in terms of viewership.

Interest in the papal visit extended to the digital realm. The TLMad platform counted 47,963 reproductions, 61.4% of which were on-demand, demonstrating viewers' preference for accessing content outside of linear broadcasting.

On social media, videos published on YouTube about Leo XIV's visit accumulated 769,477 views and 19,233 hours of playback distributed across 29 audiovisual pieces by Monday, reflecting the multi-platform reach of the information strategy.