The Google Analytics tool is essential for understanding visitor behavior and optimizing online presence. The council has detailed the function of each cookie, as well as its validity period.
Among the mentioned cookies are '_gid', which identifies users for 24 hours, and '_gat', used to monitor requests to the Google Analytics server, especially when using Google Tag Manager. Both have limited durations of 24 hours and 1 minute, respectively.
Other cookies such as '_ga' and '_ga_' are used to identify users and have a duration of 2 years. The '_gali' cookie is used to determine which links on a page are being clicked by users, lasting for 30 seconds.
The statement also refers to cookies like '__utmz', which stores information about the traffic source or campaign that directed the user to the website, and is updated whenever data is sent to the server. Its duration is 6 months after last activity.
Cookies such as '__utmv' contain personalized information set by the web developer and are updated each time new data is sent. '__utmx' is used to determine if a user is included in an A/B or multivariate test.
Additionally, '__utmb', which distinguishes between new sessions and visits and is updated whenever data is sent, and '__utma', used to identify users and sessions for 2 years, are detailed. The '__utmt' cookie monitors the number of requests to the server, lasting for 10 minutes.
Finally, the '_gac_' cookie contains information related to the user's marketing campaigns and is shared with Google Ads when Google Ads and Google Analytics accounts are linked, lasting for 90 days.
