Madrid Unveils F1® Arcade, an Immersive Entertainment Hub for Motor Racing Fans

The new venue on Paseo de la Castellana will feature over 65 state-of-the-art simulators and a comprehensive social experience.

Generic image of a Formula 1 racing simulator.
IA

Generic image of a Formula 1 racing simulator.

Madrid is gearing up for the arrival of the FORMULA 1 TAG HEUER SPANISH GRAND PRIX 2026 with the opening of F1® Arcade, an innovative immersive entertainment center on Paseo de la Castellana, aiming to become a key meeting point for the Formula 1® community.

Located at 103 Paseo de la Castellana, this new venue spans 1,500 m² across two floors and is equipped with over 65 state-of-the-art simulators. The center is designed to offer a comprehensive experience that extends beyond simulation, including two VIP rooms, a 12-meter bar, and dedicated areas for groups and corporate events.
The simulation experience is enhanced by the voice of Antonio Lobato, a renowned sports journalist and iconic figure of Formula 1® in Spain, who guides users during races, intensifying the feeling of immersion in the competition.

"The opening of F1® Arcade Madrid represents a firm commitment to offer the city an innovative space where the way of experiencing Formula 1 evolves into a more social and participatory experience. We want to create a meeting point to compete and enjoy each Grand Prix as a community."

Pablo Rodríguez · CMO of Top Racing Iberia
The simulators are adapted for all skill levels, from beginners to experienced racers, with five difficulty settings ensuring balanced competition. Users can participate in individual or team races, fostering social interaction and shared enjoyment. Although the technology replicates that used in professional simulators, accessibility is key, allowing anyone to improve their performance without prior experience.
The inauguration of F1® Arcade aligns with Madrid's growing consolidation as a sports and entertainment hub in the Castellana area, forming part of what has been dubbed the “Madrid Sports Valley.” The venue will not only offer simulation but also host activations and events such as Grand Prix watch-parties, establishing itself as a benchmark for motor culture in the capital.