As David Sandoval, CEO of ESENCIAL Comunicación, summarizes, “VERIDIA is born from an idea that we deeply believe in at the Agency: organizations need to know what perception they are building in all areas. This image already exists, even if we don't measure it, and it is fundamental for building more effective Communication plans and strategies”.
VERIDIA detects this public perception from four main areas: Media Clipping, which studies its presence and public image in the media; Social Hub, focused on conversation, communities, and influence on its own social networks; SEO & Analytics, which analyzes the organization's visibility in search engines, on the web, and in links; and Reviews Tracking, which incorporates opinions, ratings, and sentiment expressed by customers and users on various platforms.
Each area generates its own indicator, and all of them are integrated into VERIDIA Score, an index that allows synthesizing the organization's position and observing its evolution over time. This data is analyzed, with the help of artificial intelligence, to identify areas of special interest and improvement actions.
How it works
VERIDIA operates under a SaaS model that integrates the generated information into a single dashboard, facilitating a global view of all indicators and KPIs.
After a brief configuration and customization phase, its implementation immediately provides all the digital signals a brand generates and interprets its evolution, moments of greater and lesser influence, to offer an interpretation of the causes and possible improvement actions.
In this way, VERIDIA transcends classic metrics of impacts, interactions, traffic, positioning, or valuation to offer an interpretation of the entity's influence, providing greater strategic value by answering questions such as what perception does my brand have, where is it most relevant, how is its prestige and influence evolving, or what impact do its branding campaigns and strategies generate.
From data to interpretation
The key to this is VERIDIA Insights, an artificial intelligence layer that analyzes the collected information to detect patterns, trends, changes, alerts, and opportunities, and generates explanations that help interpret what is happening across all its channels and audiences. AI also plays a role in the construction of the VERIDIA index itself, allowing signals from different sources to be related and analyzed.
VERIDIA thus brings together three increasingly interdependent areas for ESENCIAL: communication, data, and technology, which it now combines in an integral solution, developed by its R&D department, to meet the demand of its more than 50 clients. In this way, it brings its experience in strategic communication consulting with the most modern technological and artificial intelligence capabilities.
Indeed, AI is transforming the daily lives of professionals, although it still generates caution among journalists. According to the 2026 State of the Media Report by Cision, based on a survey of 1,899 journalists from 19 markets, 53% are against PR professionals using it to generate pitches or press releases. However, 79% of these professionals already use some form of generative AI in their work, mainly for tasks such as research, brainstorming, and content transcription or summarization.
This scenario presents a challenge: how to leverage the capacity of artificial intelligence to analyze large volumes of information while maintaining context, and turn its results into useful knowledge for decision-making. It is precisely in this space that VERIDIA is positioned, combining technology and artificial intelligence with ESENCIAL's specialized knowledge in communication, marketing, and market analysis.
“For years, we have seen how the perception and influence of organizations were analyzed through information from various scattered sources, tools, and indicators. With VERIDIA, we want to integrate all that information to offer a comprehensive and very intuitive view of its impact and evolution over time. It's about better understanding your brand's influence and making more informed decisions based on real data and metrics,” concludes Sandoval.
ESENCIAL
Founded in 2013, ESENCIAL is the strategic Communication Agency that works with national and international companies to improve their visibility, influence, and trust across all their audiences, channels, and media. Specializing in sectors such as Information Technology, Industry, Logistics, or Lifestyle, it develops integrated projects in communication, public relations, content, social media, and digital marketing.
With offices in Madrid, Barcelona, and Lisbon, ESENCIAL has a team of over 20 professionals specialized in communication, creativity, and the digital environment. Its approach combines expert knowledge, innovation, data, and technology to develop solutions capable of generating impact and strengthening brand positions.
