The political party Más Madrid has highlighted the organization of what it claims to be the largest citizen outreach operation in its history, conducted this past weekend across various municipalities in the Community of Madrid. Hundreds of volunteers canvassed streets to converse with residents, collect their worries, and assess daily problems, aiming for engagement beyond social media and electoral periods.
In Alcalá de Henares, Más Madrid's municipal spokesperson, Rosa Romero, along with councilwoman Sara Escudero, regional deputy Alicia Torija, and numerous militants, participated in this neighborhood listening day. Throughout Saturday morning, they visited homes in a district, knocking on doors for direct conversations with residents.
According to data provided by the party itself, this initiative allowed contact with approximately 5,000 households throughout the region, in a coordinated action that took place simultaneously in numerous Madrid municipalities and districts.
“"At a time when institutions feel distant, we must break the digital bubble and speak face-to-face with thousands of neighbors about their daily problems. Saturday was not our first door-to-door, nor will it be our last, but it was our biggest to date, breaking a record and doing something historic that has never been done before in the Community of Madrid, all thanks to the strength of our militants."
Rosa Romero emphasized the necessity of maintaining this direct contact with citizens, particularly amid growing disaffection towards institutional politics. She highlighted that this practice aims to differentiate itself from other parties by normalizing constant dialogue, not just during election campaigns.
“"While others give up and concede defeat, we work and show up from day one. While others talk, we listen. People were surprised that we do this when there are no elections; that's part of the problem, that governing with our backs to the citizens, speaking to people only every four years, has become normalized. We are proudly different."
Más Madrid also advocated for its funding and organizational model, asserting no bank debts and basing its strength on citizen support. The party frames this campaign within a proximity strategy, citing the direct contact work by Zohran Mamdani in New York as an example.
In addition to Alcalá de Henares, the event took place in municipalities and districts such as Torrejón de Ardoz, Móstoles, Aranjuez, Fuenlabrada, Navalcarnero, Villalba, Usera, Carabanchel, Hortaleza, Villa de Vallecas, Retiro, and Barrio del Pilar. Más Madrid indicates that it will continue organizing these direct contact events, maintaining citizen listening as a hallmark of its political work in opposition.
