Madrid launches campaign to highlight the identity of homeless people

The City Council seeks to combat the dehumanization of homelessness by reminding that every person has their own story.

Informative poster of the municipal campaign on homelessness at a bus stop in Madrid.
IA

Informative poster of the municipal campaign on homelessness at a bus stop in Madrid.

The Madrid City Council launched an institutional campaign on May 20, 2026, aimed at raising public awareness about the reality of people living on the streets.