The controversy stems from banners installed by the City Council under the slogan 'Proudly from Madrid,' depicting everyday city scenes in rainbow colors. According to socialist spokesperson Reyes Maroto, this strategy turns the celebration into an urban marketing operation, sidelining the community's fight for equality.
Maroto expressed her discontent on social media platform X, stating that the campaign 'does not measure up' and shows a lack of understanding regarding the historical demands of the LGTBIQ+ community.
“"Almeida has done it again. He has managed for the focus of Pride not to be LGTBIQ+ people. One more year, the City Council's campaign for Pride is not up to par. It shows he still doesn't understand the demands, rights, and historical struggle of the community."
In response, the Mayor of Madrid, José Luis Martínez-Almeida, defended the campaign and accused the opposition of generating artificial controversy. Speaking from Plaza de Olavide, Almeida asserted that the City Council is working to ensure the celebration proceeds normally and maintains its advocacy character, serving as a benchmark for diversity.
The mayor recalled that since he took office in 2019, Pride has maintained and even improved its vitality, refuting predictions of its disappearance or diminished relevance. Martínez-Almeida emphasized that the Popular Party will not engage in debates over flags or posters, but will focus on ensuring Pride remains an open, participatory, and rights-advocating festival.
The mayor concluded by stating that while some are preoccupied with flags and posters, his administration is dedicated to ensuring Pride continues as the joyful and rights-focused celebration it has always been in Madrid.
