Dozens of local businesses participated in this fair, designed to showcase the benefits of shopping at small, independent stores and their contribution as economic drivers. The event aimed to emphasize the crucial role of neighborhood establishments in community life.

The venue creatively recreated a traditional neighborhood on a small scale, featuring themed areas such as a toy store, a spell shop, a magic boutique, a hat shop, a magic school with a wand store, a candy shop, and a magical language academy.

Around twenty participatory activities were offered for all ages. Additionally, two 30-minute shows took place in a space called 'the magic caravan'. Participating shops also rewarded customers with gifts upon presentation of purchase receipts.