"The way of buying a used vehicle has changed".
Today, the client compares vehicles, consults opinions, and obtains practically all the information they need on the Internet before deciding which car or motorcycle they want to see.
ABCMOTOR has also decided to evolve.
After more than 25 years of experience in buying and selling cars and motorcycles, the Madrid-based company is opting for a more selective and personalized model.
"The philosophy is simple: less stock and better selection."
From traditional exhibition to Private Sale.
ABCMOTOR's new model approaches the concept of Private Sale: a more reduced selection of vehicles, attention mainly by appointment, and a more direct relationship with each buyer.
A large part of the process can be managed digitally before the client has to travel. The vehicles, however, remain available to be seen, checked, and test-driven in person.
The difference is that the visit occurs when there is real interest and with individualized attention.
Less exhibition. More selection. More attention.
A client portfolio built since 1998.
This evolution is possible thanks to one of ABCMOTOR's main assets: a client portfolio built over years.
Previous buyers, recommendations, and clients who return when they need to buy, trade, or sell a car or motorcycle form an increasingly important part of its activity.
This allows working with a more selected stock and even having certain units find a buyer within the client portfolio itself.
A way of working that brings the experience closer to the concept of Private Sale, where having dozens of exposed vehicles is less important and finding the right unit for the right client is more important.
Less stock to offer better service.
The decision to work with a more reduced selection is not aimed at selling less, but at selling better.
ABCMOTOR wants to concentrate its resources on selecting units, better understanding each buyer's needs, and especially taking care of everything that happens after delivery.
After-sales service thus becomes even more important.
For the company, a transaction should not end with the handover of the keys. A more selective structure allows for more attention to client follow-up and better responses when any subsequent need arises.
The goal is for the relationship with the buyer not to end with the sale, but to be maintained for years. A philosophy that helps explain why a portion of new clients come precisely through previous buyers and recommendations.
Digital reputation: the new showcase
For decades, a large exhibition full of vehicles was one of the main ways to convey trust.
Today, a significant part of that trust is built long before the client reaches the premises.
The reviews accumulated by ABCMOTOR on Google over the years allow anyone to know the experiences of other buyers even before contacting the company.
Digital reputation thus becomes a fundamental piece of the new model.
The showcase is no longer just a physical place: it is also the clients who have already been through ABCMOTOR and publicly share their experience.
An evolution based on trust
ABCMOTOR faces this new stage without giving up personal contact. The client will still be able to see, check, and test-drive the vehicle before buying it. What changes is the way to reach that moment.
Fewer vehicles, better selected.
Less traditional exhibition and more individual attention. More technology, but also more service.
After more than 25 years in the sector, ABCMOTOR wants this new stage to be measured not only by the number of vehicles on display, but by the quality of each transaction, the service provided, and the returning clients.
Because the ways of selling may evolve, but something does not change:
“"The best showcase is still trust."
