The training, part of the Activate your Business on Social Media project and the 2026 Trade Fund, aims to facilitate the adoption of new technologies in the local business fabric. The goal is for professionals to optimize their time and improve business management without needing prior technical knowledge.

The training cycle consists of six online sessions starting on May 19 and running until June 18. Classes will be held on Tuesdays at 2:30 PM via Zoom, although participants will also have access to a private platform to review the content at their convenience.

The curriculum ranges from a basic introduction to artificial intelligence to the practical use of tools such as ChatGPT or Gemini. Attendees will learn to automate tasks, generate social media content, write commercial copy, and improve customer service, with an additional forum for direct consultation with the instructors.

Registration for this program, promoted by the EMA Empresarias association, is now open through their official website. This initiative seeks to ensure that businesses in Getafe can integrate technology into their daily operations in a simple and practical way, ensuring they remain competitive in the current digital landscape.