The initiative by the Madrid-based club seeks to consolidate the 'alfarero' identity and emotional connection with supporters, going beyond sporting results. The campaign maintains its pricing structure based on stadium zones and subscriber profiles, facilitating both renewals and the acquisition of new members.

The renewal process begins online on June 4th at 4:00 PM, allowing current season ticket holders to retain their seats and conditions. The in-person option at the Estadio de Santo Domingo ticket offices will be progressively available, starting June 22nd. In-person renewals from June 22nd to 24th will be reserved for subscribers numbered 1 to 1000, while others, along with new sign-ups, can do so from the 24th. Online renewals conclude on July 10th.

The 2026/2027 season ticket will grant access to all regular league home matches of the first team and youth academy games. Additionally, a special commemorative edition of the Trofeo Puchero is included, expanding the range of experiences for fans.

Regarding payment options, the club offers a single payment or the possibility of splitting it into two installments, aiming to accommodate various financial situations. The split payment option incurs a slight increase. The importance of completing the season ticket validation process, by presenting proof of payment, is emphasized, ensuring each subscriber feels like an active part of the sporting project.