Horcajuelo de la Sierra Boosts MICE Tourism in Biosphere Reserve

The municipality bets on a public convention center to boost the rural economy and de-seasonalize activity.

Public convention center integrated into the natural environment of a Biosphere Reserve.
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Public convention center integrated into the natural environment of a Biosphere Reserve.

Horcajuelo de la Sierra seeks to diversify its economy through MICE tourism, leveraging the resources of the Biosphere Reserve and its new Convention Center.

The Biosphere Reserve is emerging as a strategic destination for congress and meeting tourism, known in the sector as MICE (Meetings, Incentives, Conferences, and Exhibitions or Events). This model aims to boost the economy of rural municipalities, offering alternatives to the traditional circuits of large cities and prioritizing operational efficiency alongside environmental respect.
The decentralization of professional gatherings towards protected natural environments offers strategic value. The tranquility of rural settings enhances concentration during work sessions and promotes a respectful, decentralized, and de-seasonalized economic activity model, contrasting with the saturation of conventional urban spaces.
To meet this demand, local administrations must provide versatile facilities. In this regard, Horcajuelo de la Sierra has developed the Convention Center Biosphere Reserve. This public, multipurpose space, located in the heart of the Reserve, is designed to meet the technical needs of companies and organizations.
This decentralized format not only provides an inspiring framework for strategic decision-making but also generates a sustainable, high-quality economic flow for the region's services. The City Council thus fosters a revitalization that attracts talent and respectful visitors, supporting both technical training and executive planning stays.
Institutions, companies, and organizations interested in checking availability, technical requirements, and booking conditions for the facilities can contact the City Council's official channels or visit the Convention Center. Biosphere Reserve page.
Based on information from the official source: Ayuntamiento de Horcajuelo de la Sierra (29/09/2026)