The initiative aims to promote simple habits that improve the quality of selective waste collection and move towards a more sustainable municipality. To achieve this, a team of environmental educators will tour different neighborhoods, setting up information points in commercial areas, squares, and other high-traffic spaces. In these encounters, residents can resolve doubts about waste separation, the correct use of the yellow and blue bins, and receive practical recommendations.
The information points will also include participatory dynamics and educational activities to test recycling knowledge, identify common errors in waste separation, and understand what happens to materials once they are deposited in the bins.
The campaign will also pay special attention to the local commercial sector through personalized visits to shops and hospitality establishments. During these actions, advice will be offered on the correct waste management generated by each activity, and informative materials adapted to their needs will be provided to achieve greater involvement from the sector in improving selective collection.
These actions will gather the main concerns, suggestions, and needs identified among both citizens and commerce and hospitality professionals, with the aim of designing future awareness campaigns that are increasingly tailored to the municipality's reality.
For more information, interested individuals can contact the email address limpiezaviariayresiduosurbanos@ssreyes.org or follow the City Council's social media channels.
