The initiative, promoted by the Community of Madrid in collaboration with the City Council of Tres Cantos, will transform Avenida de Viñuelas into a themed space inspired by the world of magic. The event will take place between 10:00 AM and 3:00 PM, covering an area of 500 square meters.

A commercial village will be recreated with interactive spaces such as 'The Magical Boutique', 'The Hat Shop', 'The Magic School', and 'The Toy Store'. The program will include street entertainment, roaming characters, and shows for all audiences, aiming to combine entertainment with the promotion of local businesses.

Over a hundred shops from Tres Cantos have joined the campaign, offering special promotions, discounts, raffles, and gifts. Customers who make purchases can present their tickets to redeem guaranteed gifts, thereby encouraging consumption and strengthening the relationship between merchants and clients.

The fair will also incorporate messages about sustainability and environmental care, prioritizing the responsible use of resources and the reuse of materials.

This is the twelfth edition of 'Magical Shops', which will continue its tour through other municipalities of the Community of Madrid, bringing proximity commerce closer to citizens through participatory experiences.