The meeting will take place at the Youth House Auditorium starting at 11:30 AM. The event aims to establish a meeting point between brands, consultants, and entrepreneurs, consolidating the municipality as a strategic hub for economic activity in the north of the Community of Madrid.

The initiative, part of the Franchise Innovation Summit, is organized in collaboration with the local council and the Spanish Franchise Association. The forum will analyze the role of franchises as drivers of social transformation and job creation in the region.

The program includes a presentation on the current context of the sector and a sectoral panel where successful business cases will be presented. The day will conclude with the presentation of the 2026 edition of the Franchise Innovation Summit and a networking space for attendees.

Registration for the forum will remain open until May 21. As capacity is limited, spots will be assigned in order of application through the channels provided by the Department of Business Development, Economy and Employment.