The difference lies in having an SEO positioning strategy capable of connecting businesses with the people who are actually looking for their products or services.
This is the working philosophy of Marta Ciruelos, founder of SEO en un Click, a company specializing in SEO positioning in Madrid, web design, and digital visibility strategies for businesses and professionals throughout Spain.
Since launching her venture in 2019, Ciruelos has focused on an approach that integrates organic positioning, web development, and commercial strategy, with a clear objective: that a company's digital presence should not just be about being online, but actively contributing to acquiring new clients.
"Many companies invest in having a website, but then discover they barely get any visits or can't convert them into leads.
The problem isn't always the design itself, but the lack of a strategy behind it. For me, SEO should start with understanding the business, identifying what potential customers are looking for, and building a strategy to reach them," explains Marta Ciruelos.
Competition in search results forces companies to strategically work on their digital visibility. It's not enough to just insert keywords on a page or publish content sporadically. Web positioning on Google requires analysing user search intent, optimising a website's structure, developing relevant content, and working on its authority and technical performance.
In the local sphere, this strategy takes on a special dimension. For many businesses, appearing when someone searches for a service in Madrid can make the difference between gaining a new customer or losing them to a competitor.
Therefore, SEO en un Click works on both the organic positioning of websites and local SEO, helping businesses and professionals improve their presence in geographical searches and on Google.
The strategy also considers the changes search engines are undergoing with the integration of artificial intelligence and new search experiences. Businesses increasingly need well-structured content, useful information, and a coherent digital presence that facilitates understanding and visibility across different search environments.
SEO en un Click's experience includes projects from various sectors, from online training platforms to companies specialising in well-being and personal development. Each requires a positioning strategy tailored to its audience, services, and business objectives.
One such project is Dietowell, a platform specialising in nutrition and food training, offering online courses for individuals interested in acquiring practical knowledge and tools in this field. SEO work on this type of project involves identifying user searches, developing specialised content, and improving course visibility to reach individuals seeking specific training.
Another example is Sananature, a project focused on well-being and personal development, offering training and activities related to disciplines such as Reiki and hypnosis. In this case, the digital strategy aims to enhance the visibility of their training and services, target specific searches related to these disciplines, and help interested individuals find the information they need.
Both projects reflect one of the key characteristics of SEO en un Click's work: not applying generic strategies, but studying each business, understanding how potential customers search, and building a digital presence that aligns with their objectives.
These projects highlight one of SEO en un Click's core principles: every business needs its own strategy. Keywords, content, competition, and commercial goals differ across sectors.
One of SEO en un Click's differentiating aspects is integrating SEO positioning with the design and development of websites. For Marta Ciruelos, both disciplines must work together from the project's inception.
A website might have an attractive design, but if it doesn't respond to potential customers' searches, it will struggle to generate organic traffic. Similarly, a search engine-optimised website needs to convey trust, offer a good user experience, and facilitate contact.
"I don't see web design and SEO positioning as two separate services. When I develop a page, I also think about how the user will find it, what information they need, and what path they should follow to contact the company. The goal is for design, strategy, and acquisition to work together," says Ciruelos.
This methodology is complemented by a working approach based on direct and personalised service. The founder of SEO en un Click is directly involved in projects, maintains close communication with her clients, and tailors each strategy to the specific needs of each business.
Although Madrid is SEO en un Click's primary area of specialisation and reference, the company undertakes projects for businesses and professionals from various parts of Spain.
Its services include SEO positioning, local SEO, web design in Madrid, WordPress development, and optimising the digital presence of companies looking to improve their online visibility.
At a time when digital competition and new search methods are transforming how products and services are found, Marta Ciruelos champions one idea: web positioning is not just about getting visits, but about attracting the right audience and converting that visibility into business opportunities.
