The region's foreign investment promotion agency used the event to meet with German entrepreneurs interested in expanding their businesses, focusing on sectors such as artificial intelligence, fintech, and deeptech. These pre-arranged meetings aimed to ensure qualified discussions with business leaders whose projects align with Madrid's strategic objectives.
In Munich, Invest in Madrid held 24 pre-scheduled meetings with German entrepreneurs, selected based on priority profiles and sectors for the region. The goal was to present Madrid's advantages as a destination for international expansion, including talent acquisition, connection with strategic partners, customer access, and funding.
Diego de Arístegui, Investment Director at Invest in Madrid, participated in the panel discussion "Scaling your Business into Europe," sharing experiences with other executives and experts. The agency has validated nine projects from contacts made at the event, initiating a new phase of discussions to define companies' needs and assess their potential establishment in the region.
