The voting day, which runs from 9:00 AM to 8:00 PM, represents a turning point for the organization. Following two seasons without major titles, the club faces the decision of whether to maintain the current management line or opt for a change of cycle proposed by the alternative candidacy.

The electoral process has been defined by the debate over the club's model. While the current leadership defends its legacy of success, modernization, and financial strength, the opposition candidacy has focused its discourse on the need for greater professionalization and the creation of the so-called Ciudad del Socio, a 745,000-square-meter complex aimed at improving the fan experience.

Both proposals have included high-profile sports announcements to attract votes. Election promises have featured international signings and changes to the technical structure, seeking to engage a fan base that, for the first time in two decades, has the opportunity to determine the club's direction at the ballot box.