According to data released by the National Institute of Statistics, overnight stays in hotel establishments within the Community of Madrid increased by 3.7% in March compared to the same month last year, reaching a total of 2,296,624 stays. This sustained growth is also reflected in the number of accommodated travelers, which rose by 3.23% to 1,098,265.
International tourism continues to be the primary driver of this boom. Of the more than one million travelers registered in March, 569,605 came from abroad, representing 51.86% of the total. International tourists saw a year-on-year growth of 4.4%, surpassing the 2% increase in Spanish residents. Regarding overnight stays, the difference is even more pronounced, with foreign visitors accounting for 1,357,973 stays, or 59.13% of the total.
Madrid thus consolidates its position as an urban, cultural, and business destination of international reach.
The average daily rate per room stood at 143.03 euros, a 1.4% increase from a year ago. Hotel prices overall rose by 2.77%. These moderate increases indicate a market with consistent demand and the ability to maintain revenue in a context of continuous growth.
Hotel occupancy in March reached 58.77%, one of the highest figures nationwide. The sector has also contributed to the labor market, employing 17,246 people, a 3.2% increase compared to the same period last year. This positive development translates not only into more travelers and stays but also into a strengthening of employment in hospitality and tourism.
