The impact of audiovisual productions in Madrid has become evident in recent years, even transforming places like Bar Benito on Magnolias Street, which has become a point of interest after the premiere of the film Torrente Presidente, directed and starring Santiago Segura. This phenomenon, albeit on a small scale, illustrates the sector's potential to revitalize the local economy.
A recent report, titled Dimension and Impact of Feature Film and Series Filming in Madrid, has quantified the global effect of this industry. The study, which analyzed 415 productions filmed in the capital between 2021 and 2024, was presented at the Casa de la Panadería and revealed significant figures. Feature film and series shoots have generated over 1.5 billion euros in economic impact and more than 10,000 jobs during this period, with series being the main driver, concentrating nearly 65 percent of the activity.
“"Cinema is much more than what is seen. It has the capacity to create employment, generate economic activity, and extend its impact to other sectors. It is a growing hub where innovation and talent position Madrid as an international benchmark."
The report also details that audiovisual activity generated 988.7 million euros in direct revenue, with a notable ripple effect on sectors such as transport, hospitality, and accommodation. In addition, there are over 553 million in indirect and induced impacts. The sector is characterized by a high presence of micro-enterprises and a predominance of temporary employment, reaching 92.9 percent.
“"We see how this impact extends to restaurants, hotels, and other industries. There is also a very important immaterial impact, the promotion of the city of Madrid. We know that 80 million people choose their tourist destination based on what they see on television or in the cinema."
Maíllo highlighted the role of productions such as La Casa de Papel or Velvet, where the city becomes a protagonist in the story. She also mentioned the commitment to foreign projects, such as the upcoming filming by American director Woody Allen in the capital, scheduled for this spring, with a budget of 12 million euros, of which 1.5 million will be contributed by the Madrid City Council.
For his part, Raúl Torquemada, director of Madrid Film Office, pointed to the decentralization of filming as one of the main challenges. Although districts such as Centro, Chamberí, or Retiro are the most demanded due to their iconic character, Torquemada seeks to expand locations to other areas of the capital. Work is underway on a project to film in all 21 districts of Madrid, cataloging new settings to attract productions outside the usual spots.
This strategy not only seeks to diversify locations but also to reduce the impact on saturated areas and distribute economic benefits throughout the city. Almudena Maíllo emphasized the importance of good coexistence between residents and the industry, reminding that there is a guide of good practices that production companies must follow to respect residents' rest. The City Council's goal is to consolidate the growth of the audiovisual sector while maintaining a balance between economic development, international appeal, and quality of life in the neighborhoods.
