For three days, the heart of Madrid will buzz with a proposal merging concerts, avant-garde gastronomy via five food trucks, fashion from sought-after brands, and innovative technological experiences. The initiative coincides with the launch of NEW El Corte Inglés's new campaign, 'The sky is the limit'.
The musical lineup is set to be a major highlight, featuring live performances, DJ sets, and urban culture events. Artists such as Xavibo, Dollar Selmouni, Depol, Álvaro de Luna, Juan Magan, Inazio, Samuraï, and the group 84, among others, will take the stage. A surprise performance is also anticipated for the closing day.
The culinary offerings will range from burgers and Italian cuisine to Greek specialties and sandwiches inspired by classic European recipes. A supermarket area with products popular among young audiences will also be available. Concurrently, a concept store will present the fashion, sports, beauty, accessories, culture, and collectibles brands most favored by new generations.
Participatory activities will round out the experience, including customization workshops, sports challenges, product demonstrations, and beauty and personal care actions, allowing direct interaction with collaborating brands.
The opening day, Thursday, June 19, will be dedicated to urban culture with freestyle battles and showcases. Friday, June 20, will feature a summer festival with national artists, and on Saturday, June 21, in addition to live music and activities, the FIFA World Cup match between Spain and Saudi Arabia will be broadcast on a giant screen.
This initiative reflects the trend of companies seeking to connect with Generation Z through shared experiences, blending music, gastronomy, sports, technology, and fashion in a hybrid format gaining traction in major cities.
