The initiative includes the 'Back to School' campaign, which will distribute 1,500 euros in prizes through 'scratch and win' cards. These winning cards can be used to apply direct discounts on purchases made at participating stores.
More than thirty local establishments have joined this campaign, which seeks to boost sales and strengthen the municipality's commercial fabric. Participants include businesses from various sectors such as food, fashion, optics, stationery, IT, and services.
“"We are launching a few weeks dedicated to enhancing our shop windows, businesses, and local stores, which are the soul of this city and a hallmark of its identity."
In addition to prizes, the Commerce Month includes training sessions focused on new technologies and artificial intelligence, aimed at modernizing businesses and adapting them to current market demands. Personalized advisory sessions will also be offered to maximize the performance of each business's activity and service.
This edition, once again, counts on the collaboration of the Madrid Chamber of Commerce to enhance the reach and impact of the initiatives.
