The session, which will take place at 11:00 AM at the Alcalá Desarrollo headquarters (Calle Victoria, 10), aims to equip freelancers, merchants, and SME managers with easily implementable technological tools. The goal is to improve operational efficiency and competitiveness without requiring large investments.
The main speaker will be Manuel Hernández, an entrepreneur and Senior Technical Project Manager with over two decades of experience in the IT sector. Hernández, known for his ability to connect business needs with scalable technological solutions, will focus his intervention on how technology can be an accessible ally for small and medium-sized businesses.
We want digital transformation to stop being seen as an unattainable process for local commerce. With Manuel Hernández's experience, attendees will learn to prioritize technological objectives that directly impact the growth of their activity.
The workshop is designed with a practical approach, offering real solutions to optimize team management and facilitate informed decision-making. Attendance is free but requires prior registration due to limited capacity. Interested parties can formalize their reservation through the official Alcalá Desarrollo portal.
With this initiative, the Alcalá de Henares City Council reaffirms its commitment to the digitalization of the commercial and business sector, facilitating access to expert knowledge to strengthen the local economy.
