The new headquarters spans five floors and is designed to foster collaboration with clients, training, and the development of artificial intelligence projects. A key highlight is the creation of the AI Implementation Team, which will bring together specialists in Madrid to work directly with Spanish clients on designing and deploying agentic AI solutions.
The facilities will also house a regional center for recruiting and training young professionals from across EMEA South. Participants will complete a year of intensive training in Spain before joining their respective markets, thereby reinforcing Madrid's role as a talent development center for Salesforce's international operations.
Salesforce, headquartered in San Francisco, has been present in Spain since 2003, creating over 600 direct jobs and supporting thousands more through its partner ecosystem. Its Spanish clients include companies such as Repsol, Telefónica, CaixaBank, and Mahou San Miguel.
The company cited access to talent, Madrid's capacity to attract international professionals, and the presence of major companies and institutions as key factors supporting its expansion. The company's relationship with the public sector includes Madrid Digital's adoption of Agentforce, Salesforce's agentic AI platform, for its User Support Center for public employees, aiming to automate support tasks and expedite incident resolution.
Furthermore, the Training Center for Information and Communication Technologies of the Community of Madrid offers free official Salesforce training for residents and workers in the region. The opening of this new headquarters solidifies Madrid as a strategic base for one of the leading US technology companies, expanding its role within Salesforce's operations in Europe, the Middle East, and Africa.
