Jorge Cervantes, head of the company's operations in Spain, explained in an interview published on September 15 that the company seeks to reinforce its presence in the capital and consolidate its position in the European market. The group began its journey in Mexico with an informal concept specializing in seafood, evolving into a business group with over 30 restaurants and various gastronomic concepts.
Grupo Costeño's European expansion began in 2022 with the opening of Hotaru in Madrid, followed by Ichikani and Tigre Asador. The latter, located on Serrano street, represents its third establishment in the capital. The internationalization strategy focuses on adapting each concept to the specificities of the Spanish market, maintaining service standards and operational management.
The main novelty announced in September is the plan to incorporate a fourth establishment before the end of 2026, reinforcing the group's commitment to the Madrid market. The growth model is based on specialized management, staff training, and continuous monitoring of commercial results. According to provided data, over 40% of customers in Madrid repeat visits at least once a week.
The evolution of Grupo Costeño occurs within a context of increasing presence of Mexican entrepreneurship in Madrid's restaurant scene. The Casa de México Foundation estimates there are approximately 187 Mexican restaurants in Madrid, reflecting the expansion of this gastronomic offering.
The trajectory of Grupo Costeño serves as an example of Mexican business internationalization through the progressive establishment of venues and the adaptation of different business models to the local market. With three operational restaurants and a planned new opening, the company maintains its focus on the Community of Madrid as a destination to develop and consolidate its international activity.
