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Traditional Tobacco Use Declines in Madrid, but Vapes Gain Ground Among Youth

A 2025 report reveals historic lows in conventional cigarettes, while non-traditional tobacco products show a concerning rise among minors.

Close-up of a vape pen with colorful vapor clouds, against a blurred background of a Madrid street at dusk.
IA

Close-up of a vape pen with colorful vapor clouds, against a blurred background of a Madrid street at dusk.

The consumption of traditional cigarettes in the Community of Madrid has reached its historic low in 2025, but non-traditional tobacco products, such as vapes, show a worrying increase among young people.

The latest report on smoking surveillance in the Community of Madrid, with data from 2025, confirms a continued decline in conventional cigarette consumption, placing adult prevalence at 17.1%, the lowest figure recorded. However, health authorities warn of the "worrying" advance of non-traditional tobacco products, especially vapes and e-cigarettes, among the young population.
According to the report from the Consejería de Sanidad, 14.1% of adult Madrileños are daily smokers and 3% are occasional smokers, while 24.4% are ex-smokers. The downward trend in traditional smoking has been ongoing since the 1990s. Nevertheless, less than half of adult smokers (40.4%) have considered quitting, and only 19.1% have seriously attempted to do so.
Among adolescents aged 15 and 16, traditional cigarette consumption is also decreasing, with 9.9% considering themselves regular smokers. The main concern lies in the rise of products like vapes, hookahs, and shishas. 19.5% of young people admit to consuming these products, with a higher prevalence among women. Daily consumption of nicotine vapes has climbed from 0.9% in 2020 to 6.3% in 2025.
Curiosity is the primary driver for adolescents trying these new products (63.8% try them out of experimentation). In the adult population, 6.6% consume non-traditional tobacco, 3.3% daily, also showing an upward trend from 0.8% in 2020 to 3.3% in 2025. 32.1% of current adult consumers use them to quit smoking.
An alarming statistic is the perception of risk among young people aged 14 to 18: while 82% consider smoking one to five conventional cigarettes daily to be very or quite problematic, only 53.2% hold the same view regarding e-cigarettes.
Passive exposure to tobacco smoke is also a cause for concern. Exposure levels on bar and restaurant terraces reach 63.6%. In the workplace, exposure is 10.6% and in homes 11.4% for adults, a figure that rises to 28.3% among young people.
This report coincides with the week of World No Tobacco Day, whose theme from the World Health Organization this year focuses on the tobacco industry's strategies to attract children and adolescents with innovative products.

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