The spokesperson for Más Madrid in the City Council of the capital, Rita Maestre, has returned to the political forefront with a campaign aimed at dismantling the narrative of the right and far-right. The initiative, which revives the slogan “They are stealing Madrid from you,” focuses on identifying vulture funds, the precariousness of public services, and the loss of neighborhood identity as the city's real issues.
In a video shared on social media, Maestre criticizes the great replacement theory, calling it “a myth encouraged by the far-right and the right, disciples of Trump and his followers, to make us blame our migrant neighbors for this urban malaise.”
“"Open your eyes and look up. The people who are stealing Madrid from you don't ride the Metro with you, nor do they shop in the same stores as you. Madrid is being stolen from you by those who raise your rent, inflate public health waiting lists at the expense of your health, and those who allow all this to happen while telling you that you must hate immigrants."
The campaign videos initially show everyday places in Madrid, such as crosswalks, bazaars, or parks, then redirect attention to less accessible centers of power. Examples include the Cuatro Torres on Paseo de la Castellana, the Torres de Colón, or the headquarters of large real estate companies, suggesting these locations are at the heart of the problem.
Maestre also addresses common reactionary discourses, such as complaints about the presence of various migrant communities. The councilwoman questions the origin of these ideas, suggesting they come from television programs or hoaxes on social media, and warns that “'too many' is often the easy path for the far-right.”
The councilwoman concludes her intervention by attacking the use of the great replacement theory by politicians like Santiago Abascal or Carlos Hernández Quero, urging citizens to question who is truly responsible for the city's problems.
