The Madrid Government Board has authorized an investment of 6.1 million euros for the 2026-2027 and 2027-2028 Winter Campaigns. This figure represents an increase of 1.9 million euros compared to the previous contract, leading to an almost one million euro increase per campaign. The goal is to incorporate new services, adapt the program to current needs, and ensure a greater capacity to respond to vulnerable situations, thereby guaranteeing more effective social intervention.
One of the key improvements is the extension of the program's duration. The campaigns, which previously ran from November 23 to March 31 (129 days), will now begin on November 2 and end on April 15, totaling 165 days. Additionally, daily accommodation and care places will increase from 432 to 462, with an increase in pension places from 120 to 150. These are in addition to the 150 places at the Pinar de San José emergency shelter, 142 at the Villa de Vallecas emergency shelter, and 20 at the Municipal Social Emergency Center.
The Pinar de San José facility will also offer 50 day-center places, up from 40 in previous campaigns, dedicated to daytime social support for individuals with greater vulnerabilities, such as medical conditions or mobility issues. Furthermore, extraordinary emergency places will be reinforced, available for 90 days instead of 45, doubling the flexibility to adapt to meteorological changes.
To manage the expanded service, the program's staff will increase from 52 to 58 professionals. A coordination team for access to the Winter Campaign will be created, and mobile units will be expanded from one to two, ensuring immediate attention in social emergency situations. The Winter Campaign, coordinated by SAMUR Social, provides overnight accommodation, meals, personal hygiene access, and basic healthcare, along with laundry, wardrobe, and luggage storage services, aiming for individualized social intervention to improve users' quality of life.
During the 2025-2026 Winter Campaign, the Madrid City Council, through the Department of Social Policies, Family, and Equality, provided accommodation and social assistance to a total of 1,438 people experiencing socio-residential exclusion and homelessness. The average occupancy rate reached 91%, prioritizing vulnerable profiles such as women, young people under 30, individuals over 65, those with health conditions, and people with low autonomy. 25% of users, 356 individuals, managed to leave homelessness, being referred to the Municipal Network for Homeless Care, other centers, or achieving independent living.
