The Community of Madrid has successfully established a profile of foreign visitors with significant spending power thanks to its tourism strategy. The Minister of Culture, Tourism, and Sport, Mariano de Paco, announced in the Assembly that the region is the only one in Spain experiencing sustained double-digit growth in tourist expenditure, widening the competitive gap with other national destinations.

During the control session for the Regional Government, De Paco detailed the metrics for the first half of the year, describing the results as "unprecedented successes." These achievements are based on a management model focused on centralizing flows, increasing the average traveler's stay, and distributing tourism-generated wealth to the region's peripheral municipalities.

The International Tourism Fair (Fitur) marked the start of the year and was described by the minister as the best edition in history, attracting 255,000 visitors. This milestone has propelled the autonomous community to the top of Spain's rural and nature tourism statistics, with 90% of international travelers discovering Madrid's natural heritage expressing a clear intention to return.

To ensure the long-term sustainability of the tourism business model, the Madrid Executive is engaged in ongoing working groups with major airlines operating at Adolfo Suárez Madrid-Barajas Airport. The Ministry's strategic objective is to open new direct connectivity horizons with high-income source markets that currently lack stable links.

In this regard, Mariano de Paco announced that negotiations are focused on inaugurating long-distance commercial routes with strategic destinations such as Singapore and Toronto. Attracting tourists from these areas, characterized by their extended stays and high spending on commerce, fine dining, and cultural offerings, is key to decentralizing the benefits of the vacation industry and consolidating economic prosperity throughout the Madrid region.