The pop-up bus, which has already started its operations in the capital, will remain at the Plaza Castilla Interchange until this Friday. This initiative will visit eight Spanish cities during May and June, with Madrid being the first stop on this new route.

The mobile space, which attracted over 9,000 attendees in its first edition, has been expanded this year. It now features a 50-square-meter area inside the bus and a similar additional space outside, providing more comfort and options for visitors.

In Madrid, visitors can access various free experiences focused on makeup, facial and hair care, sun protection, and technobeauty. Activities include express manicures, hair diagnostics, skincare product trials, makeup touch-ups, and olfactory perfume tastings.

The Beauty Station brings together nine specialized brands in cosmetics and personal care. Attendees have the opportunity to analyze their skin condition to receive a personalized routine, try technological devices for facial care, or even get makeovers and hairstyles from professional stylists.

In addition to the experiences, participants will receive product samples, can enter raffles, and access exclusive promotions. At the end of the tour, they are offered a photocall and a “scratch and win” game with prizes, along with a 10 percent discount on their first purchase when registering for the MIMO beauty club. Opening hours are from 11:00 to 15:00 and from 16:00 to 20:00.