Influential Spanish Graphic Designer, Creator of Iconic Symbols, Passes Away

The renowned designer, responsible for the flag and coat of arms of the Community of Madrid, left an indelible visual legacy in Spain.

Generic image of a designer working in a studio.
IA

Generic image of a designer working in a studio.

The influential Spanish graphic designer, responsible for creating corporate identities and emblematic institutional symbols, has passed away at the age of 89, leaving a significant visual legacy in the country.

The Spanish graphic design world mourns the loss of one of its most prominent figures. The designer, born in Cuenca in 1936, began his professional career in 1958 and founded his own studio in 1965, from which he developed a prolific career encompassing corporate, institutional, political, financial, and cultural design.
Among his most recognized works are the logos for entities such as Correos, Renfe, the National Police, the Public Treasury, El Mundo, and the ONCE Foundation. His impact also extended to the institutional sphere, being the creator of the flag and coat of arms of the Community of Madrid, as well as the fist and rose emblem of the PSOE.
Furthermore, he contributed to the renewal of the Spanish financial system's image, designing several series of peseta banknotes for the Bank of Spain between 1978 and 1985. His talent also manifested in cinema, creating posters for notable Spanish films such as El espíritu de la colmena and Los lunes al sol.
Beyond design, the artist was a painter, sculptor, and engraver, exploring the relationship between color, sound, and time in his “chronochromophonic” works since the nineties. Throughout his career, he received numerous awards, including the National Design Award in 1997 and the Gold Medal for Merit in Fine Arts in 2012.