Hogares Group continues to solidify its position as a leading real estate agency in the Community of Madrid. Its business model is based on proximity, trust, and comprehensive support throughout the real estate process, aiming to go beyond mere transactions.
Under the brand philosophy of “not selling houses, but helping to find homes with soul,” the company promotes initiatives that connect with people and the municipalities where it operates. An example of this commitment is the sponsorship of over 25 youth football teams in various localities, highlighting its territorial roots and specialized knowledge of each area.
In its customer-oriented innovation strategy, Hogares Group has become an official sponsor of Matchapp, a leading application for tracking youth football. This collaboration has led to the launch of the campaign “Sell your house with Hogares and your child’s football for free,” a proposal designed to offer added value to sellers.
“"This alliance aims to go beyond the real estate transaction. To support clients in what truly matters in their daily lives, integrating innovation and proximity to generate tangible value in their lives."
Furthermore, the real estate company maintains agreements with entities such as C.D. Leganés, promoting player meetings and participating in initiatives linked to youth academies and events like the Trofeo Villa de Leganés. Locally, it directly sponsors teams like A.D. Villaviciosa de Odón, reinforcing its proximity to communities.
The Hogares Solidarity Tournament serves as a meeting point for this sports ecosystem, bringing together numerous youth teams in an initiative that combines sport, family, and social impact. The company also supports inclusive football projects, such as those for people with Down syndrome, and youth football, promoting values like inclusion, effort, and teamwork.
