This announcement was made during an institutional trip to Mexico, where the significance of this investment for the regional economy was highlighted. The group's expansion will include both company-owned and franchised locations, solidifying the presence of its brands in the Spanish capital.
“"This is great news, and we are pleased to be here to continue working with these companies that provide so much employment and prosperity to many corners of the world, including our great region."
Currently, the Alsea Group operates 377 locations in Madrid, employing nearly 9,000 people. The Community of Madrid serves as a central hub for the company's European operations, housing its corporate functions, the Shared Services and Support Center, and playing a key role in decision-making for its international growth.
Madrid's connection to Alsea's success is historical, as iconic brands like VIPS (1969), Foster’s Hollywood (1971), and Ginos (1985) originated in the region. Furthermore, it was the chosen location for the opening of continental Europe's first Starbucks in 2002. The group has also managed Domino’s Pizza operations in the region since 2009.
