Following a successful debut in February that attracted over 5,000 attendees, Florida Town presents its second edition, titled Florida Town: Las Vegas Edition. The event, aiming to establish itself as a unique format in Madrid's leisure scene, will take place at the Autocine de Madrid on Saturday, June 20th, transforming the venue into an ephemeral city inspired by the imagery of Las Vegas, American casinos, and entertainment culture.
This new installment elevates the production and narrative, creating a universe with its own aesthetic, codes, and immersive pathways. Scenography, music, gastronomy, and entertainment intertwine to generate an enveloping atmosphere that blends the elegant excess of classic Las Vegas, the aesthetics of Route 66, and recognizable cultural references like neon signs and vintage posters, all reinterpreted under the distinctive Florida brand.
The June edition, in collaboration with Radisson RED Hotels, enhances production in lighting, signage, and themed areas. The Autocine will become a map of experiences with meeting points, live scenes, and constant surprises, inviting the public to enjoy the event both on the track and in the surrounding areas.
Musically, Florida Town maintains its hybrid DNA, offering a continuous show that transitions between commercial hits and electronic music. As a hallmark, the artist lineup will remain a secret until the last moment, a strategy that proved successful in the first edition, featuring artists such as Lala Love You, Juan Magán, Omar Montes, and Coti.
Characters, including dealers and extravagant figures inspired by the casino world, will interact with attendees, creating spontaneous situations. Gastronomy also plays a prominent role, with offerings aligned with the American theme and spaces designed for socialization.
Florida Town: Las Vegas Edition will take place on Saturday, June 20th, from 4:00 PM to 12:00 AM, at Lenovo Garage – Autocine Madrid, located at C. de la Isla de Java, 2. Access by taxi, VTC, or private vehicle is recommended, as parking is available.
