The organization is seeking the collaboration of these individuals to inform and encourage donations at nearly 900 participating establishments across the Community of Madrid. The main objective of this edition is to collect 500,000 kilograms of essential food items, a crucial amount for the daily food support of approximately 100,000 vulnerable citizens in the region.

This aid is channeled through more than 500 associated charitable organizations. To optimize the campaign's efficiency, BAM has announced that volunteer participation will be particularly concentrated on Saturday, June 6th, a day that historically records the highest volume of contributions. Presence will be reinforced at sales points with higher public traffic.

The volunteer registration period opened on May 4th and will remain available until the campaign begins on June 4th via the initiative's official website.

The donation system primarily relies on financial contributions at the checkout, where donors decide the amount to add to their purchase receipt. This amount is converted into a balance that the Food Bank fully manages to acquire basic products according to its real needs throughout the year. This method aims to optimize logistics, avoid waste, and promote sustainability. It is important to note that cash donations are not accepted at the centers, and physical product deliveries will only be allowed at selected establishments.

The campaign gains special relevance following data from the 15th EAPN report in October 2025, which places 19% of the Madrid population below the poverty line. BAM reminds that this is a solidarity effort to ensure a healthy diet for neighbors who cannot afford it on their own. In addition to supermarket participation, BAM maintains open direct donation channels through its website and via Bizum.