Enrique Riquelme, CEO of Cox, has stated that his team is working intensely to determine if it is feasible to launch an attractive project for the Real Madrid members. While he avoids confirming his participation, he assures they aim to propose something 'exciting,' either for the current or future elections, with the goal of improving the club's quality and the member experience.

Riquelme explained that the initial strategy was planned for 2028, but the early start of the electoral process required adaptation. He emphasized the importance of transparency and democracy, and the need to confront different visions for the future of Real Madrid.

The businessman stressed that he does not wish to rush into a process without a solid plan, despite the limited time available. He indicated that he has five business days and is forming a board of directors composed of committed businessmen, executives, and madridistas, after listening to the demands of members and fan clubs.

He believes there is a 'moral and ethical obligation' for members like him to propose alternatives. He acknowledges the complexity of the process but is working to present a viable project, although he cannot yet announce a definitive decision.

Riquelme expressed his desire that, if he runs, the decision would be 'exciting' from both a sporting and club perspective. He added that his participation would not be merely formal but aimed at bringing real value to Real Madrid and its members.

Finally, he expressed his 'total respect' for the institution and for Florentino Pérez, acknowledging his achievements. However, he pointed out that 'there must be a change of cycle in life and there must be a plan for the coming years'.