The initiative, tied to the release of Toy Story 5, aims to encourage the donation of children's items to support those in vulnerable situations. Visitors can drop off their toys on June 27 and 28.
In the capital, participating cinemas include Manoteras, Méndez Álvaro, and Príncipe Pío, alongside other regional locations such as Las Rozas and Nassica.
The project is being carried out in partnership with the Fundación Crecer Jugando. Collected items will be processed by a special employment center for inspection and preparation. Toys unsuitable for reuse will be recycled through the Fundación Ecotic, while the Fundación Orange will assist in adapting some items for children with functional diversity.
