The gathering, under the slogan 'Offering its best version,' aims to project Asturias as a territory attractive for investment, innovation, and talent. It will bring together institutional representatives, entrepreneurs, and creators for a day focused on the region.

The event will feature two discussion panels. The first, titled 'We Believe in Asturias,' will focus on the region's economic opportunities. Participants will include executives from leading companies and entities such as Sanofi, Central Lechera Asturiana, Izertis, CUNEF Universidad, and Rheinmetall Expal. Journalists from El Comercio and La Nueva España will moderate this discussion.

The second panel, 'We Create in Asturias,' will highlight the Principality's cultural strength with contributions from various figures in the creative field. The event, organized by Caja Rural de Asturias with the collaboration of various entities, seeks to offer a joint vision of an Asturias that blends tradition and modernity for its future development.