The announcement was made during an institutional trip to Mexico, where the company's commitment to the region was highlighted. The investment underscores Madrid's importance as a strategic hub for the group's European operations and international expansion.
“"This is great news, and we are delighted to be here to continue working with these companies that provide so much employment and prosperity to many corners of the world, including our great region."
Currently, the Alsea Group operates 377 establishments in the Community of Madrid, employing around 9,000 people. The Spanish capital hosts a significant portion of the company's corporate structure in Europe, including its Support and Shared Services Center.
The relationship between the Community of Madrid and the business group is historical, as renowned brands such as VIPS (founded in 1969), Foster’s Hollywood (created in 1971), and Ginos (inaugurated in 1985) originated in the region. Furthermore, Madrid was the chosen city for the opening of the first Starbucks in continental Europe in 2002, and the group has managed Domino’s Pizza operations in Spain since 2009.
