The Department of Commerce of the Alcalá de Henares City Council has announced the third edition of the “Historic Center Shop Window Lighting Contest”. This initiative coincides with the celebration of the White Night, scheduled for Saturday, May 16.
“"The main objective is to encourage the beautification of the city, enhance its tourist appeal, and consequently support economic activity, integrating the business fabric into the city's life and celebrations."
For this edition, a significant increase in prize money has been announced. The first prize has risen from 800 to 2,000 euros, the second from 500 to 1,500 euros, and the third from 300 to 1,000 euros. Additionally, a fourth prize of 800 euros and a fifth of 600 euros will be awarded to acknowledge the efforts of merchants in improving the image of their establishments and the historic center.
The contest is open to commercial, hospitality, and other business activities located in the streets of Alcalá de Henares' historic center, provided they have a physical establishment open to the public and shop windows or a facade facing the street. The decorative lighting theme must be inspired by the White Night event.
As a new feature, the first 20 registered participants who request it will receive a free professional advisory service. This one-hour session will offer personalized guidance on design, lighting, and the correct execution of their window dressing proposals, aiming to optimize the presentation of their businesses.
The deadline for submitting applications is Friday, May 15, 2026, at 12:00 PM.
