Alcalá de Henares Celebrates Tourism Day with Free Visits to New Immersive Center

The event, focused on AI and digital transformation, will offer free tours of the Casa de la Entrevista on September 27th.

Facade of the Casa de la Entrevista in Alcalá de Henares, home to the new Immersive Visitor Reception Center.
AI

Facade of the Casa de la Entrevista in Alcalá de Henares, home to the new Immersive Visitor Reception Center.

Alcalá de Henares joins the celebration of World Tourism Day on September 27th with an event dedicated to artificial intelligence and digital transformation in the sector.

Under the slogan “Digital Agenda and Artificial Intelligence to Redesign Tourism,” the initiative will explore how new technologies can enhance visitor experience, improve the efficiency of tourism services, and promote a more sustainable sector.
The Tourism Department of the City Council of Alcalá de Henares has organized a free visit to the new Immersive Visitor Reception Center, located at the Casa de la Entrevista, at calle San Juan, 3.
Visits will take place in two sessions, at 11:00 AM and 1:00 PM, with a capacity limited to 80 people per session. Advance booking is required at the Tourism offices at the Casa de la Entrevista (+34 91 881 06 34) or the Capilla del Oidor (+34 91 889 26 34).

"This event is a great opportunity to visit one of its new tourist spaces and discover in a different way the possibilities that technology and innovation offer to continue improving the experience of those who visit the city."

Isabel Ruiz Maldonado · Deputy Mayor and Councilor for Tourism
Based on information from the official source: Ayuntamiento de Alcalá de Henares (24/09/2026)