The event, organized by the Majadahonda City Council in collaboration with the Business and Merchants Circle, features 18 participating hospitality establishments this year. The culinary offerings are diverse, ranging from traditional dishes like cod 'ajo arriero' to international options such as Korean fried chicken or cochinita tacos.

The program runs throughout the San Isidro holiday weekend, offering continuous hours from noon until midnight, except for Sunday, which concludes at 10:00 PM. In addition to gastronomy, the festival focuses on cultural revitalization with free live musical performances and a children's recreation area.

This initiative is part of an annual collaboration agreement worth 100,000 euros, aimed at boosting local commerce and hospitality. The agreement also includes measures such as the free parking program on Gran Vía to encourage consumption in the city center.