The establishment, set up by the City Council through the Delegation of Tourism, Festivals, and Popular Traditions, will be open until August 31. Residents and visitors can purchase merchandise from the 2026 edition, as well as from previous years and other souvenirs linked to San Sebastián de los Reyes.
Opening hours will be from 11:00 AM to 2:00 PM and from 6:00 PM to 9:00 PM, except on the last day, August 31, when it will only open in the morning.
The official festival t-shirt for the Fiestas de San Sebastián de los Reyes 2026 will be available for seven euros. The design, created by Street Culture, a company originating from the local Municipal Business Incubator, combines urban design elements with references to the bull runs (encierros) and the image of the Santísimo Cristo de los Remedios.
The selection of Street Culture aligns with the council's commitment to local business initiatives. The graphic proposal offers a contemporary interpretation of the festival elements and the municipality's identity.
