The exhibition, titled San Isidro Posters. The Image of the Festivities, will be open to the public until September 20. Through 51 works, visitors can observe how the capital has represented its festive identity over the decades, reflecting artistic and social changes.

The exhibition includes a large collage featuring 15 of the most recent posters, offering a comprehensive perspective on tradition and modernity in festive graphic design. The creator of this year's poster, a designer, attended the inauguration, signing copies of her work and emphasizing her intention to capture “all the joy, color, and spirit of San Isidro.”

Since the first municipal call in 1947, numerous artists have contributed to the iconography of the festivities, including figures such as Pedro Mairata, Ricardo Summers Ysern, Teodoro Delgado, José Paredes Jardiel, Roberto Martínez Baldrich, Manolo Prieto, Julián Santamaría, José Ramón Sánchez Sanz, Jaime Agulló, Santiago Leria Pastor, Javier de Juan, and Isabel Quintanilla. In more recent years, studios and designers like Mercedes DeBellard, Elsa Suárez, Beatriz Ramos, and Javier Navarrete have reinterpreted Madrid's popular imagery with contemporary visual languages.

Admission to the exhibition is free and can be visited from Tuesday to Sunday and on holidays, from 10:00 to 20:00. From June 15 to September 15, the hours will be adjusted from 10:00 to 19:00.